Pushing the creative boundaries of Wedding Cake design - A supplier Spotlight with SD Cakes!

Tell us, Who are SD CAKES?
SD CAKES is run by Saima Hebel and her husband David Hebel. They specialize in designing very unique and creative wedding cakes which showcase that WOW factor with bold colors and intricate details turning these creations into dreamy wedding cake designs and a display of the fascinating beauty of art.
We are a home based business and we are based in Portlaoise, Co. Laois.
SD CAKES have been published in many Irish blogs, as well as wedding cakes magazines around the world, including Cake Masters Magazine, UK American cake decorating magazine , USA and few Indian publications .

How did you begin your business?
Since childhood, Saima was incredibly fascinated by different exotic flowers and fashion designs. She began to put this passion into perspective by drawing different Henna designs on paper. Her love for this grew day by day and finally, in 2010, she started learning about cake decoration while baking at ‘Brennan’s Cook Shop’ in County Cork, where they offer PME professional courses.
This was the beginning of Saima’s cake career journey. Once she finished her professional Diploma in Cake Decorating, she started to put her skills into practise and tried new recipes and different designs. Saima loves bold colours, intricate details and adding the ‘Wow’ factor to all her creations and this is a hallmark of all her wedding cake designs!

 How does the process of designing a wedding couples amazing cake look like?
Gathering wedding ideas and images is one of the most fun part of wedding planning, especially when it comes to searching and designing elegant wedding cake designs. Sugar flowers, hand-painted details and intricate piping—they're all so dreamy (and delicious). 
 
Brides and grooms are more than welcome to bring all inspiration pictures which they would like us to use to design their outstanding cake design. For custom cake designs we always start from a rough sketch. Once the sketch is finalised with the couple, the cake tasting part is next, which is both ours and the couples favourite moment!
 
 What is your favourite flavour?
Our favourite flavour is Pistachio and Rose. (YUM)

What quote do you think best describes you and your business?
"Design is intelligence made visible." - Alina Wheeler, author.
“True strength is delicate “ - Louise Berliawsky Nevelson

 Are there any common questions/requests you get from wedding couples?
The most common question is about having any offers or discounts on prices 🤩.
Everyone loves a bargain!

​What is your goal for SD CAKES? What does success look like for SD CAKES?
SD CAKES Success to me means living my dream and a fulfilling life. More and more, I am trying to live according to my values, setting clear goals for myself and using planning tools to achieve them. When I make strides towards these goals, it gives me even more confidence to continue, to achieve more. Since starting my business, I have become more aware of what my values are and implemented ways to respect them on an ongoing basis, as well as starting a success bank to record my achievements.

Who would be your dream client/wedding couple? Are there any Celebrities you would love to design for?
For us, each and every couple counts, no matter how famous or not, no matter rich or not! We acknowledge that a wedding is such an event in one's life, that no one ever forgets about. Thus, we try our best to help make it a very memorable day for each and every couple, by making a fairy-tale like wedding cake for them!
We love each and every couple. We always treat them like a celebrity 💕❤️

A huge thank you to SD CAKES for teaming up with me on this giveaway to give two lucky winners the opportunity to win a €50 voucher off of their wedding cake with SD CAKES and a Wedding Planner Journal by Sara Kennedy of the Irish Wedding Blog. Such an amazing prize for any bride to be. I am delighted to have gotten to know Saima and David through this blog over lock-down. SD CAKES creates the most luxurious, bold and beautiful cakes and I am delighted to be in a position to both highlight them as a supplier but of course to be able to give TWO lucky brides to be these amazing prizes! Thank you Saima and David of SD CAKES x